Xiulung Choy
 

Xiulung Choy

Hi, I'm a product designer and art director focused on creating beautiful digital experiences. I strive for simple and effective solutions for complex real-world problems. Currently available for contract work in the SF Bay Area or remote.

 

 
 
 

Experience comes from experiences

I’ve worked as an independent contractor, consultant, and in-house designer in many different roles. I’ve worked with companies of all sizes ranging from stealth startups to large multinational corporations. They each come with their own organizational quirks and challenges but they all strive to meet user's needs

 
 

A few places I’ve worked

 Area 120  • Product strategy • Research  • Product Design

Area 120

• Product strategy
• Research
• Product Design

 Nest  • Art direction  • UX strategy • Growth-hacking

Nest

• Art direction
• UX strategy
• Growth-hacking

 Smart Design  • UX design • Motion design • Illustration

Smart Design

• UX design
• Motion design
• Illustration

 DMZ  • Branding • UX design • App design

DMZ

• Branding
• UX design
• App design

 

Some amazing clients I’ve done projects for

 

User Experience Design / Graphic Design / Product Strategy and Design / Growth-hacking / Ethnographic User Research / Insights and Strategy / User Interface Design / Brand and Marketing Strategy / Art Direction for Photography, Video, and 3D / Interactive Motion Design / Photo Retouching and Production / Prototyping / Branding Design / User Experience Research / Market Research / Packaging Design/ Animation / Illustration

I've had many roles throughout my career. Different jobs require different skills but the end goal remains a constant. To focus in on what users want and what your company does best to create beautiful and effective solutions that people love.

 
 

What others have said

 
 
 
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Jack-of-all-trades

“I can honestly say that he is one of the most talented individuals I have worked with in my career. Whether it's art direction, UX, design, illustration, 3D, or motion, Xiulung brings a measured approach and delivers exceptional work every time.”

Kyle Locke, Lead designer FitBit

 
 
 
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Mentor

“I worked with a lot of great designers. But I felt I learned the most from Xiulung. He  believes you can always make improvements and get better.”

-

Megan Wolters, AKQA

 
 
 
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Team Player

“In his work he is calm and a really good team-player especially when it comes to brainstorming sessions and developing ideas.”

-

Rune Rex Anderson, Danish Technological Institute

 
 

Some work

 
 

Say Hello!

To see more work, hear about my process, or inquire about availability please contact me using the form below.

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