Xiulung Choy

Designer, New York



Present: Founding Designer
Reimagining the software development and code review workflow to unblock fast-paced engineering teams.


2018 - 2021: Design Manager
Oversaw two cross-functional teams: one building the next generation of Adobe’s extensibility platform, and the other developing an automated enterprise design service. Helped launch the Creative Cloud Marketplace.


2017: Team Cofounder
Co-founded a team that took part in Google's Area 120 incubator for experimental projects. The team’s mission was to help independent podcasters increase monetization by improving ad-targeting and reducing CPM for their advertising partners.



2016 - 2017: Design Lead, Growth
Formed a cross-functional growth-hacking team in collaboration with the data analytics team. Took a data-driven approach to improve the user experience and drive conversion by running dozens of A/B tests across Nest's many consumer touch-points.

2014 - 2016: Design Lead, UX
Redesigned the Nest.com e-commerce store to accommodate the introduction of the Nest Aware subscription service. Creative direction for Nest's marketing site and digital campaigns for multiple product launches including the Nest Learning Thermostat, Nest Cam, Nest Protect, etc.


Smart Design

2012 - 2014: UX Designer
Partnered with multinational consumer electronics clients to create novel and engaging consumer products leveraging innovative technologies.



2010 - 2012: UX Designer
Product and brand design consultant with early stage start-ups.

Prior lives
Industrial welder, mural painter, hedgehog nest designer, co-founder of a yo-yo company, etc.

We're smothered by images, words and sounds that have no right to exist, coming from, and bound for, nothingness. Of any artist truly worth the name we should ask nothing except this act of faith: to learn silence.