Xiulung Choy is a digital designer dedicated to creating elegant solutions to complex problems. LinkedIn


Present: Adobe - Extensibility UX Design Lead
Strategizing and building an extensibility and integrations ecosystem for all Adobe-powered experiences. Enabling Adobe experiences to expand beyond our tool set to empower and inspire the ever-evolving creative work of our users.

2017: Google - Area 120 Incubator
Co-founded a team that took part in Google's Area 120 workshop for experimental projects. The team’s mission was to improve the viability of small independent podcasters by improving monetization and reducing CPM for their advertising sponsors.
 

2016 - 2017: Nest - Growth-hacking Design Lead
Formed a cross-functional growth-hacking team in collaboration with the analytics team. Taking a data-driven approach to improving the user experience across all digital consumer touch-points.
 

2014 - 2016: Nest - UX Design & Art Director
Redesigned the e-commerce store to accommodate the introduction of the Nest Aware subscription service. Art direction and responsive web design for Nest's marketing site.
 

2012 - 2014: Smart Design - Interaction Designer
Partnered with consumer electronics clients to create engaging consumer products leveraging their new technologies.
 

2010 - 2012: DMZ - Multidisciplinary Designer
Worked with early stage start-ups on everything from branding, to web design, UX design, and UI design.


We're smothered by images, words and sounds that have no right to exist, coming from, and bound for, nothingness. Of any artist truly worth the name we should ask nothing except this act of faith: to learn silence.